The Evaluation of Packaging as a Marketing Function Indicates That

question 105

Multiple Choice

The evaluation of packaging as a marketing function indicates that

• A) the package is less important as the Internet provides consumers with easily obtained information.
• B) packaging carries more of the promotional burden of the product.
• C) consumers are influenced less by packaging.
• D) the primary purpose of packaging is to limit the product liability of businesses.

---

Definitions:

Multiple-Step Statement

An income statement that separates operating revenues and expenses from non-operating revenues and expenses, providing a detailed view of a company's financial performance.

Single-Step Statement

An income statement in which all revenues are summed together and all expenses are subtracted in a single step to calculate net income.

Multiple-Step Statement

A detailed income statement that separates operating revenues and expenses from non-operating ones, providing insights into different aspects of a company's performance.