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A Leading Cause of New-Product Failure Is

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A leading cause of new-product failure is


Definitions:

Conditioned Response

A learned reaction to a previously neutral stimulus that has become associated with an unconditioned stimulus through classical conditioning.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without prior learning or conditioning.

Sour Pickles

A type of food preserved in a solution of vinegar or brine, characterized by its sour taste.

Salivation

The secretion and release of saliva into the mouth, which is often triggered by the sight, smell, or thought of food.

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