Because Consumers Differ in Age, Educational Level, Income, and Tastes

question 225

True/False

Because consumers differ in age, educational level, income, and tastes, firms will be more likely to succeed if they target a segment of a market and develop goods and services specially tailored to that group.

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Definitions:

1990s

The decade extending from January 1, 1990, to December 31, 1999, characterized by significant technological, cultural, and political changes worldwide.

Rights Revolution

A period of significant social and legal reform that expanded civil rights and liberties through legislative and judicial action, particularly in the late 20th century.

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