________ Is the Stage of New-Product Development That Involves Promoting

question 36

Multiple Choice

________ is the stage of new-product development that involves promoting a product to distributors, and developing advertising and sales campaigns in order to generate and maintain consumer interest.

• A) Commercialization
• B) Brand identification
• C) Product differentiation
• D) Merchandising

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Definitions:

Just-noticeable Difference

The smallest change in the intensity of a stimulus that can be detected by a sensory system, also known as the difference threshold.

Detection Threshold

The minimum level of stimulus intensity required for a sensory system to detect a stimulus 50% of the time.

Sensory Overload

A condition in which one or more of the body's senses experiences over-stimulation from the environment, leading to feelings of overwhelmedness or inability to focus.

Perceptual Adaptation

The ability of the brain to adjust to changes in the sensory environment, allowing for maintained perception under different conditions.