Having Completed the First Stages of Product Development of Its

question 73

Multiple Choice

Having completed the first stages of product development of its new low-calorie frozen yogurt breakfast bars, the YaYa Yogurt Company took its product directly to consumers. Marketers partnered with a large theme park in Orlando, FL, to perform ________________. The YaYa marketing department wanted to know if consumers found this product to be a quick way to eat breakfast on the road. Subsequently, they also wanted to determine what customers would be willing to pay for the breakfast bar.

• A) commercialization
• B) concept testing
• C) prototyping
• D) product screening

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Definitions:

Common Project

A collaborative effort where multiple individuals or groups work towards a shared goal.

Individual Skills

Personal abilities or competencies that enable a person to perform tasks effectively on his or her own.

Group

A collection of individuals who interact with each other, share similar characteristics, and collectively have a sense of unity.

Travel Costs

Expenses incurred during travel, such as for transportation, lodging, and meals.