A Firm That Uses ________ Segmentation Divides a Market into Groups

question 5

Multiple Choice

A firm that uses ________ segmentation divides a market into groups based on values, attitudes, or interests.

• A) demographic
• B) benefit
• C) psychographic
• D) normative

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Definitions:

Background

The part of a scene or picture that is furthest from the viewer and provides context for the main subjects.

Naturalistic Observation

A research method where subjects are observed in their natural environment without any manipulation by the observer.

Bear Cubs

Young bears, typically characterized by their playful behavior and dependence on their mother for protection and learning survival skills.

Yellowstone Park

A national park primarily in Wyoming, extending into Montana and Idaho, known for its wildlife and geothermal features, especially Old Faithful geyser.