With a Pull Marketing Strategy

question 89

Multiple Choice

With a pull marketing strategy,

• A) orders for merchandise are generated at the store level based on sales data captured at POS terminals.
• B) there is a greater likelihood of being overstocked or out of stock than in a push supply system.
• C) merchandise is allocated to stores on the basis of demand forecasts.
• D) inventory management is less responsive to customer demand.
• E) it is more difficult to manage conditions of high uncertainty than in a push supply chain.

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Definitions:

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