When Comparing the Various Communication Channels Available to Marketing Professionals

question 7

Multiple Choice

When comparing the various communication channels available to marketing professionals, it becomes apparent that

• A) consumers prefer advertising over other channels.
• B) no single channel is better than another channel.
• C) public relations is the least expensive but the most successful.
• D) personal selling is the most expensive but the least successful.
• E) online marketing is taking the place of advertising and public relations.

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Definitions:

Main-Purpose Rule

A legal principle that if the main purpose of a guarantor to sign a surety agreement is to secure a personal benefit, the agreement does not have to be in writing to be enforceable.

Secondary Obligation

An obligation that arises indirectly or as a result of another primary obligation, often in legal or financial contexts.

Statute of Frauds

A legal concept that requires certain types of contracts to be written and signed to be enforceable.

Statute of Frauds

A legal concept that requires certain types of contracts to be executed in writing and signed by the party against whom enforcement is sought, to be legally enforceable.