Negative Attitudes Are Typically Difficult for Marketers to Change Because

question 97

Multiple Choice

Negative attitudes are typically difficult for marketers to change because

• A)most consumers' attitudes depend on prices.
• B)consumers weigh performance risk against functional needs when assessing their attitudes.
• C)attitudes are learned and long lasting.
• D)attitudes shift consumers from limited to extended problem-solving situations.
• E)consumers' attitudes are derived from unchanging decision rules.

---

Definitions:

Diversity Jurisdiction

a type of jurisdiction that allows federal courts to hear lawsuits between parties from different states or between a U.S. citizen and a foreign government, provided the amount in controversy exceeds a specified threshold.

Federal Question

A legal issue involving the interpretation of the U.S. Constitution, federal laws, or treaties.

Exclusive Jurisdiction

The sole power of a court to adjudicate cases concerning a specific subject matter or parties.

Adoption and Divorce Cases

Legal proceedings that deal with the legal process of adopting a child and the dissolution of marriage, respectively.