Education Marketers Have Learned That the Primary Motivations of Most

question 145

Multiple Choice

Education marketers have learned that the primary motivations of most nontraditional college students are self-respect and self-fulfillment. Understanding the values of this market segment allows marketers to

• A) emphasize the benefits these consumers are looking for in a college education.
• B) lower the price for this market segment.
• C) offer alternative courses based on geographic location.
• D) employ loyalty marketing strategies.
• E) use micromarketing strategies.

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Definitions:

Dissociation

In partnership law, the change in the relation of the partners caused by any partner ceasing to be associated with the carrying on of the business.

Malfeasance

The performance of a wrongful or unlawful act, especially by a public official.

Vesting

The process through which an employee gains nonforfeitable rights over employer-contributed assets or benefits.

Incidental Beneficiary

An individual or entity that may benefit from the execution of a contract despite not being a direct party to the agreement.