Examlex
Harley-Davidson knows that many of its customers today are professional people who want the pride of owning a Harley. Harley-Davidson also appeals to its more traditional market: cyclists who want a smooth, powerful ride. To be successful, Harley-Davidson needs to appeal to which type(s)of needs?
Success
The achievement of a goal or the attainment of higher status or position, often measured by factors such as wealth, respect, or fame.
Deprivation-Satiation
A concept that describes the dynamic between the experience of lacking something and the fulfillment of having one's needs or desires met.
Aggression-Approval
A NO.
George Homans
A foundational figure in sociology who is best known for his development of social exchange theory, which explains human behavior through the cost-benefit analyses of interactions.
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