If a Price Is Set Too High, It Will Not

question 81

Multiple Choice

If a price is set too high, it will not generate much ________; if it is set too low, it may result in ________.

• A) interest; less value to the customer
• B) volume; lower margins and profits
• C) promotional value; less customer value
• D) operational opportunity; less product value
• E) place value; more customer defections