If a Firm Wants to Develop a Sustainable Competitive Advantage,it

question 21

Multiple Choice

If a firm wants to develop a sustainable competitive advantage,it should

• A) begin an aggressive campaign to buy up competitors.
• B) copy the innovative features of other firms that are attractive to customers.
• C) examine its operations and customer relations to identify significant things competitors cannot easily copy.
• D) increase its marketing budget so that it outspends its competitors.
• E) arrange to meet with competitors to discuss how to avoid direct competition.

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Definitions:

Defence Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety and the perception of internal or external threats.

Rationalization

Rationalization is a defense mechanism where individuals justify their actions or beliefs in a logical manner to avoid facing the true underlying motivations or feelings.

Stock Market

A public market for buying and selling company stocks and shares, which are ownership certificates of businesses.

Defence Mechanism

Psychological strategies unconsciously used to protect oneself from anxiety and unacceptable thoughts and feelings.