Shell MasterCard, Created Cooperatively by Shell Oil Company and Master

question 121

Multiple Choice

Shell MasterCard, created cooperatively by Shell Oil Company and Master Card, is an example of

• A) co-branding.
• B) brand extraction.
• C) brand collusion.
• D) a generic brand.
• E) brand dilution.
• This is a co-branding arrangement, in which two brands lend their names to a cooperative venture.

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