Most Banks Implement Customer Retention Programs Aimed at Their Best

question 84

Multiple Choice

Most banks implement customer retention programs aimed at their best customers. They do this because they know that retaining customers usually results in

• A)a product development growth strategy.
• B)an operational advantage.
• C)opportunities for diversification.
• D)increased long-term profits.
• E)more clearly defined market segments.

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Definitions:

Retrograde Amnesia

The inability to recall events or information learned prior to sustaining an injury or the beginning of a disease.

Brain Damage

Physical harm to the brain that impairs its functions, potentially resulting from accidents, strokes, or diseases.

Encoding

The process by which information is transformed into a format that can be stored and later retrieved from memory.

Consciously Recall

The deliberate and effortful process of retrieving information or memories from one's past.