The Process of Dividing the Market into Groups of Customers

question 13

Multiple Choice

The process of dividing the market into groups of customers with different needs, wants, or characteristics is called

• A)target marketing.
• B)market segmentation.
• C)positioning.
• D)allocation.
• E)value capture.

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Definitions:

Learned Helplessness

A psychological condition in which individuals feel powerless to change their situation after experiencing persistent failure or hardship.

Constructivist

Pertains to a learning or therapeutic approach based on the idea that humans construct their own understanding and knowledge of the world, through experiencing things and reflecting on those experiences.

Ecological

The term ecological pertains to the relationships between living organisms, including humans, and their physical environment, emphasizing the interconnectedness and impact of these relationships.

Person-centered

An approach in psychology and counseling that emphasizes the importance of understanding individuals from their own perspective and valuing their autonomy and self-determination.