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Before approaching a potentially major B2B customer,a salesperson will usually
Ultimate Attribution Error
The tendency to believe that bad actions by outgroup members occur because of their internal dispositions and good actions by them occur because of the situation, while believing the reverse for ingroup members.
Ingroup Bias
The tendency to favor members of one's own group over those in other groups, often leading to preferential treatment and positive evaluations of ingroup members.
Outgroup Derogation
A phenomenon in which an out-group is perceived as being different from and inferior to the in-group.
Own Group
Own group refers to the social group or category to which an individual identifies as belonging, distinguishing them from other groups.
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