Marketers Know Perception Is a Highly Selective Process

question 8

Essay

Marketers know perception is a highly selective process.What does this mean for advertisers?

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Definitions:

Screening

The process of evaluating the characteristics of people or things for the purpose of identifying those with a particular set of qualities or at risk of having certain problems.

Prior Knowledge

The information and understanding that an individual already possesses before learning new information or encountering a new experience.

Condorcet Paradox

A situation in social choice theory where collective preferences can be cyclic (i.e., A is preferred to B, B is preferred to C, and C is preferred to A), showing the non-transitivity of majority preferences.

Arrow Impossibility Theorem

A theorem stating that no rank-order voting system can be designed that always satisfies three fairness criteria: non-dictatorship, Pareto efficiency, and independence of irrelevant alternatives.