When Consumers See Their Friends Using an Innovation,it Often Persuades

question 66

True/False

When consumers see their friends using an innovation,it often persuades them to try it too.

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Definitions:

Imitation

The action of copying or mimicking the behaviors, actions, or characteristics of others.

Strain Theory

Holds that people may turn to deviance when they experience strain. Strain results when a culture teaches people the value of material success and society fails to provide enough legitimate opportunities for everyone to succeed.

Empowering Patients

An approach in healthcare that emphasizes giving patients control over their health and medical decisions.

Medical Profession

The body of individuals who are qualified to practice medicine and are often engaged in providing healthcare services.