Eric Is a Sales Rep for an Established Building Materials

question 115

Multiple Choice

Eric is a sales rep for an established building materials manufacturer. Business is good, but he is concerned that the company has spent little on new product development and has not created a new product in over five years. Without new products, Eric can only market to his current customers or

• A) diversify.
• B) intensify his prototyping.
• C) expand his early adopter market segment.
• D) market the same products to similar customers.
• E) focus on concept testing.

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Definitions:

Review Pre-Training

The evaluation or assessment of skills and knowledge prior to undergoing a training program, to tailor the learning process.

Training Contract

A formal agreement between an employer and an employee outlining the specifics of training responsibilities and expectations.

Refresher Course

A training or educational program designed to update, reinforce, or reteach skills and knowledge that may have faded over time.

Collaborative Strategies

Tactics or approaches employed to work jointly with others towards a common goal or to solve shared problems.