The Process by Which the Use of a New Product

question 41

Multiple Choice

The process by which the use of a new product or service spreads throughout a market group is referred to as

• A)new product introduction.
• B)lead user dispersion.
• C)diffusion of innovation.
• D)the product life cycle.
• E)product development diffusion.

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Definitions:

Retroactive Interference

A phenomenon where newly acquired information interferes with the recall of previously learned information.

Memorization

Memorization is the process of committing information to memory for later retrieval through practices such as repetition or employing mnemonic devices.

Repressed Memories

Memories that have been unconsciously blocked due to being associated with a high level of stress or trauma.

Hypnosis

A trance-like state of focus and concentration achieved with the help of a therapist or by self-induction, used for therapy or entertainment purposes.