Examlex
Which of the following is NOT one of the five groups in the diffusion of innovation curve?
Influential Effect
The impact or power of something to sway or alter the outcome, opinions, or behavior of someone or something else.
CBS/New York Times Poll
An opinion poll or survey jointly conducted by CBS News and The New York Times, aimed at gauging public opinion on various issues.
Two-Step Flow
A communication theory proposing that media effects are indirectly mediated by opinion leaders, who receive media content, interpret it, and pass it on to others.
Opinion Leaders
Individuals who, through their competence, social status, or leadership, influence the opinions, behaviors, and beliefs of a community or social group.
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