In the Diffusion of Innovation Process,innovators Enjoy Taking Risks and Are

question 80

Multiple Choice

In the diffusion of innovation process,innovators enjoy taking risks and are regarded as highly knowledgeable.Marketers want to identify innovators because:

• A) they prefer products from established market leaders.
• B) other consumers defer to their judgment,creating the opportunity for word-of-mouth referrals.
• C) they are especially price conscious.
• D) they are easily influenced by reminder advertising.
• E) all of these.

Understand sensory adaptation and its effects on perception.

Identify the impact of sudden changes in stimulus intensity on attention and reaction.

Recognize how environmental changes affect color perception.

Explain various persuasion techniques, including the door-in-the-face technique.

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Definitions:

Necessaries

Essential items required for living, often related to contracts for minors for goods and services essential to their welfare.

Disaffirmance

The act of denying, refusing, or contradicting an assertion or contract, especially in legal contexts.

Necessaries

Items considered essential for maintaining a person’s standard of living, such as food, clothing, and shelter, which one is legally obligated to provide for dependants.

Emancipated

Refers to a minor who has been legally granted adult status and freedoms, typically through a court process.