A Major Limitation in the Use of Internal R&D Departments

question 73

Multiple Choice

A major limitation in the use of internal R&D departments for new idea generation is that

• A) few scientists have ideas.
• B) they tend to be dissolved once sufficient ideas have been generated.
• C) they tend to create too many blockbusters.
• D) few scientists have practical ideas.
• E) the costs tend to be quite high.

---

Definitions:

Target Market

A specific group of consumers on whose needs and wants a company focuses its marketing efforts.