Ken's New Product Seemed Like a Perfect New Addition to the Product

question 122

Multiple Choice

Ken's new product seemed like a perfect new addition to the product line,but he was getting some pushback from distributors,who did not seem to want to take on the new product.What options would make the most sense for Ken?

• A) Generate additional demand with customers so retailers and distributors will clamor for the product.
• B) Offer to provide educational efforts if consumers don't understand the product.
• C) Offer technical support to ensure consumers will be satisfied with the product.
• D) Provide financial incentives for the distributors.
• E) All of these.

---

Definitions:

Geographic Segmentation

The division of a market into different geographical units such as nations, states, regions, or cities, to customize marketing strategies.

Mass Affluent

A social class characterized by individuals with more wealth than the average population, but not considered wealthy enough to be in the high-net-worth category.

Targeting

The process of identifying and focusing marketing efforts on specific groups of consumers who are most likely to respond positively to particular products or services.

Customer Base

The group of consumers who repeatedly purchase the goods or services of a business, representing the company's market.