If a Marketing Researcher Has to Collect Data Under Severe

question 8

Multiple Choice

If a marketing researcher has to collect data under severe time constraints,which of the following types of data sources would probably be available soonest?

• A) Syndicated data
• B) Focus group data
• C) Experimental data
• D) Panel data
• E) Survey data

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Definitions:

Counterconditioning

A therapy technique whereby an undesirable behavior is replaced with a more desirable one by associating the undesirable stimulus with a positive one.

Behavior Modification

The use of empirical and experimental methods to change or modify human behavior through various techniques and interventions based on principles of learning.

Token Economy

A behavioral modification technique based on systematic reinforcement using tokens that can be exchanged for desired items or privileges.

Institutionalized Patients

Individuals who are living in an institution such as a hospital or prison, especially for long periods, due to mental illness, criminal behavior, or other reasons.