Thomas Has Just Conducted a Focus Group for Apple Computer

question 124

Essay

Thomas has just conducted a focus group for Apple Computer Company,asking participants their opinions regarding new features Apple is considering for their iPod players.Apple's marketing manager wants to use the results of this focus group to justify product changes and new promotional strategies.As the market researcher,how would you respond?

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Definitions:

General Unions

Labor unions that represent workers from various industries and occupations, as opposed to those focusing on a specific trade or profession.

Political Unions

Unions or labor groups that focus on political advocacy, lobbying, and influencing policy in addition to traditional labor issues.

Voluntarism

The principle or practice of volunteering one's time, services, or resources for charitable or community purposes without financial gain.

Discriminate

To unjustly differentiate or distinguish between people based on race, age, gender, etc., often resulting in unfair treatment.