Eric Is a Sales Rep for an Established Building Materials

question 115

Multiple Choice

Eric is a sales rep for an established building materials manufacturer. Business is good, but he is concerned that the company has spent little on new product development and has not created a new product in over five years. Without new products, Eric can only market to his current customers or

• A) diversify.
• B) intensify his prototyping.
• C) expand his early adopter market segment.
• D) market the same products to similar customers.
• E) focus on concept testing.

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Definitions:

Behavior at the Table

Refers to the manners and etiquette exhibited by individuals when eating or conducting meetings at a dining table.

Social Phenomena

Events, behaviors, or patterns that occur within the realm of society and influence or are influenced by human behavior on a collective scale.

Anthony Giddens

A British sociologist known for his theory of structuration, which aims to understand the relationship between individual actions and societal structures.

Structures

The arrangement or organization of parts as dominant in a society, or in any particular context, defining its framework and function.