McDonald's Recently Introduced a "Favorites Under 400 Calorie Menu," as Part

question 120

Multiple Choice

McDonald's recently introduced a "Favorites Under 400 Calorie Menu," as part of an attempt to reverse the perception that McDonald's sells only unhealthy food.Suppose that McDonald's,as a follow-up,collects and analyzes social media posts from Facebook,Twitter,and similar sites,hoping to understand whether or not consumer perceptions are improving.This would be an example of

• A) quantitative research.
• B) an online focus group.
• C) sentiment mining.
• D) neuromarketing.
• E) an experiment.

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Definitions:

Broader Activity

A term that can refer to a wide range of actions or initiatives within a company or organization, stretching beyond its core or routine operations.

Decentralized Divisions

A corporate structure where decision-making and operations are distributed among semi-autonomous units or departments within the organization.

Comprehensive Image

An extensive or complete representation or perception of an object, person, or concept, capturing all its aspects and attributes.

Profitability

A measure of how much profit a company generates compared to its revenues.