Why Should Marketers Be Aware of the BRIC Countries

question 66

Multiple Choice

Why should marketers be aware of the BRIC countries?

• A)They are a microcosm of the rest of the world.
• B)They represent almost half the world's population.
• C)They are likely to be the source of most market growth.
• D)They have had the most dramatic changes in culture and consumer buying patterns.
• E)They have stable population growth, which makes them easier to study.

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