Which of the Following Is NOT True About Marketing Ideas

question 129

Multiple Choice

Which of the following is NOT true about marketing ideas?

• A) Opinions,philosophies,intellectual concepts,and even thoughts can be effectively marketed.
• B) The marketing of ideas does not involve true exchange of value.
• C) Ideas can be "purchased" by convincing someone to change his or her behavior.
• D) Marketing can be directed toward primary and secondary targets to increase knowledge and change behavior.
• E) Value can be created through changing behaviors.

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Definitions:

Demand Curve

A graphical representation showing the quantity of a good that consumers are willing and able to purchase at various prices.

Degree of Elasticity

A measure of how much the quantity demanded or supplied of a good changes in response to a change in its price.

Availability of Substitutes

The presence of alternative goods or services that consumers can use in place of another.

Inelastic

Describes a situation where the demand or supply for a good or service is not significantly altered when the price of that good or service changes.