The First Objective in the Evaluate Performance Phase of the Marketing

question 67

Multiple Choice

The first objective in the Evaluate Performance phase of the marketing planning process is to:

• A) determine whether to raise or lower prices.
• B) adjust advertising allocations.
• C) find ways to cut costs.
• D) review implementation programs and results using metrics.
• E) consider changing the target market.

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Definitions:

Serial-position Effect

A memory phenomenon in which recall accuracy varies as a function of an item's position in a study list, with better recall of items at the beginning and end.

Encoding Specificity

The theory that memory is enhanced when information available at encoding is also available at retrieval.

Interference Theory

The view that we may forget stored material because other learning interferes with it.