If a Radio Station Holds an Online Contest in Which

question 71

Multiple Choice

If a radio station holds an online contest in which you must log in to their website and submit personal details such as name,phone number,and email in order to participate,the radio station is

• A) offering an exchange.
• B) behaving unethically.
• C) hoping to receive feedback.
• D) implementing a CRM program.
• E) none of these.

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Definitions:

Contribution Margin

The difference between sales revenue and variable costs of a product or service, used to cover fixed costs and to generate profit.

Fixed Costs

Costs that do not change with the level of production or business activity, such as rent, salaries, and insurance premiums.

Full-Service Contract

An agreement that provides a complete range of services related to a specific product, property, or activity, including maintenance, repairs, and often replacements.

Profit

The financial gain achieved when the revenue from business activities exceeds the expenses, costs, and taxes involved in maintaining the operation.