Some Discount Stores Put Products in Large Bins and Let

question 100

Multiple Choice

Some discount stores put products in large bins and let consumers hunt and find bargains.The price these consumers pay includes

• A) only the actual price they pay at the register.
• B) the value of their time and energy.
• C) the excitement they experience in finding an item they desire.
• D) the savings to the store of not having to display the products neatly on shelves.
• E) the time the product was full price and didn't sell.

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Definitions:

Hidden Costs

Expenses not readily apparent at the time of purchase or decision-making, which can make a product or service more expensive than initially thought.

Cognitive Dissonance

A psychological state of tension that occurs when an individual holds two conflicting thoughts, beliefs, attitudes, or values at the same time.

Techniques of Persuasion

Methods or strategies used to convince or influence others to change their attitudes, beliefs, or actions.

Compliance

The act of conforming to or following rules, standards, or laws.