Marketers Involved in Supply Chain Management Are Constantly Balancing

question 87

Multiple Choice

Marketers involved in supply chain management are constantly balancing

• A) the goal of promotional effectiveness against ethical advertising standards.
• B) the problem of price maximization against cost efficiency.
• C) the goal of minimizing costs against satisfying the service levels customers expect.
• D) the desire to achieve against the need for a stable source of supply.
• E) the goal of efficiency against the price charged by competitors.

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Definitions:

Entrepreneurial Ability

Ability to recognize a business opportunity and successfully set up a business firm to take advantage of it.

Fascism

A political ideology that emphasizes authoritarian nationalism, centralization of power, suppression of dissent, and often a dictatorial leadership.

Mikhail Gorbachev

A former Soviet statesman whose policies of glasnost and perestroika played significant roles in the demise of the Soviet Union.

Overthrow

The act of removing and replacing a government or ruling system by force.