When Comparing the Various Communication Channels Available to Marketing Professionals,it

question 110

Multiple Choice

When comparing the various communication channels available to marketing professionals,it becomes apparent that

• A) consumers prefer advertising over other channels.
• B) no single channel is better than another channel.
• C) public relations is the least expensive,but the most successful channel.
• D) personal selling is the most expensive and the least successful channel.
• E) online marketing is taking the place of advertising and public relations.