Danielle Is Creating an Advertising Message Designed to Appeal to Consumers

question 96

Multiple Choice

Danielle is creating an advertising message designed to appeal to consumers' fears of having their home broken into.Danielle's message will focus on a(n) __________ appeal.

• A) emotional
• B) niche marketing
• C) informational
• D) institutional
• E) reminder

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Definitions:

Undocumented Immigrants

Individuals residing in a country without legal authorization or documentation.

War On Terrorism

Global crusade to root out anti-American, anti-Western Islamist terrorist cells; launched by President George W. Bush as a response to the 9/11 attacks.

Religious War

A conflict primarily caused or justified by differences in religion.

Quasi-Sovereignty

A state of limited or partial sovereignty, where a territory or region possesses some, but not all, attributes of full sovereignty.