If the Marketing Communication Has Piqued the Interest of Its

question 114

True/False

If the marketing communication has piqued the interest of its target market, the goal of subsequent IMC messages should be to move the consumer from "I want it" to "I like it."

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Definitions:

Grapevine

An informal channel of communication within an organization, often characterized by the spread of rumors or unofficial information.

News Accounts

Reports or descriptions of recent events or facts, presented in newspapers, broadcasts, or online media.

Positive Impact

An effect or outcome that is beneficial or contributes positively to a situation or individual.

Enthusiastic Audience

A group of spectators or listeners who are highly interested and express excitement about the content presented to them.