One Difficulty Associated with Using Advertising as Part of a Marketer's

question 3

Multiple Choice

One difficulty associated with using advertising as part of a marketer's IMC efforts is

• A)it is hard to break through the clutter of other messages targeted for the same audience.
• B)it is more expensive than personal selling.
• C)it works only when communicating to the most uninformed consumers.
• D)government regulations have significantly decreased allowable advertising frequencies.
• E)it is considered old-fashioned by many younger consumers.

---

Definitions:

Margin of Error

An expression of the amount of random sampling error in a survey's results, indicating a range within which the true value lies at a certain confidence level.

Probability

The extent to which an event is likely to occur, measured by the ratio of the favorable cases to the whole number of cases possible.

Confidence Interval

A range of values, derived from sample statistics, that is believed to contain the true value of an unknown population parameter with a certain degree of confidence.

Standard Deviation

A statistic that measures the dispersion or spread of a set of data points relative to its mean.