While It Is Relatively Easy to Offer Customers Internet Options

question 104

Multiple Choice

While it is relatively easy to offer customers Internet options like an FAQ page and an e-mail address to answer questions,some companies are using an interactive approach to address customers' questions while they are visiting the websites.These firms are using ___________ to provide the customer with enhanced customer service.

• A) vendor-managed inventory
• B) web videos
• C) online chats
• D) EDI
• E) online games

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Definitions:

MMPI

The Minnesota Multiphasic Personality Inventory, a comprehensive psychological test used to assess personality traits and psychopathology.

16PF

The 16 Personality Factors (16PF) questionnaire is a self-report assessment tool developed by Raymond Cattell to measure the primary traits of human personality in psychological and vocational settings.

Psychic Determinism

The theory that all mental processes are not spontaneous but are determined by the unconscious or pre-existing mental complexes.

Rorschach

A psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation, complex algorithms, or both, often used to examine a person's personality characteristics and emotional functioning.