Ryan Is Debating How to Allocate the IMC Budget for His

question 145

Multiple Choice

Ryan is debating how to allocate the IMC budget for his new ski equipment store.He knows having knowledgeable salespeople in his store can simplify buyers' purchase decisions.He should also consider that,compared to other IMC alternatives,personal selling is

• A) easy.
• B) expensive.
• C) ineffective.
• D) overrated.
• E) simple.

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Definitions:

Original CS

In classical conditioning, the original conditioned stimulus that is neutral at first but becomes associated with an unconditioned stimulus to elicit a conditioned response.

Extinct CR

The process where a conditioned response is reduced or eliminated because the conditioned stimulus is no longer paired with the unconditioned stimulus.

Reconditioning

The process of rebuilding or restoring mental and physical conditioning through therapeutic, fitness, or psychological interventions.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of no exposure to the conditioned stimulus.