Compared to Mass Media Advertising,a Key Advantage of Direct Marketing

question 30

Multiple Choice

Compared to mass media advertising,a key advantage of direct marketing is

• A) it allows for personalization of the message.
• B) it reaches a larger audience.
• C) it involves face-to-face contact.
• D) it uses the rule-of-thumb budgeting method.
• E) it is used almost exclusively for B2B marketing.

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Definitions:

Recycling Facility

A specialized plant that processes and converts waste materials into reusable material or products.

Technology Store

A retail or online business that specializes in selling electronic gadgets, computers, and other technological equipment.

Donate

The act of giving or contributing to a cause voluntarily without expecting anything in return.

Copyright

A legal term that grants the creator of original work exclusive rights to its use and distribution, often for a limited time.