When Purchasing Books on Amazon

question 69

Multiple Choice

When purchasing books on Amazon.com, customers are shown other books and a message saying "Customers who purchased [your book] also purchased . . ." This is an example of

• A)mass media advertising.
• B)publicity.
• C)public relations.
• D)sales promotions.
• E)direct marketing.

---

Definitions:

Exploiting Opportunities

The act of taking strategic actions to capitalize on favorable conditions or circumstances to achieve desired outcomes.

Specialization

A process in economics where individuals or entities focus on the production of a limited scope of goods or services to gain greater efficiencies.

Economic Growth

Increase in a country's output of goods and services over time, often measured by GDP growth, indicating improved economic health and living standards.

Living Standards

The level of wealth, comfort, material goods, and necessities available to a person, group, or society.