The Attitudes That Ryan's Customers Develop After They Have Purchased

question 19

Multiple Choice

The attitudes that Ryan's customers develop after they have purchased his yearly lawn care service will become the basis for determining whether they renew each year.He needs to demonstrate the ____________ dimension of service quality by showing consistently well-maintained yards with neat,professional personnel.

• A) reliability
• B) responsiveness
• C) assurance
• D) empathy
• E) tangibles

Recognize the advantages and disadvantages of surveys and particular question types.

Identify the factors influencing survey response rates and strategies to improve them.

Understand the importance of question format and wording in survey design.

Distinguish between survey and questionnaire and identify problems in survey design.

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Definitions:

Middle-Class Lifestyle

A way of living characterized by financial stability, homeownership, access to education, and the ability to afford recreational activities, typical of the middle class.

Information Sectors

Refers to specific segments of the economy dedicated to the production and dissemination of information, such as media, telecommunications, and IT services.

Technology Sectors

Categories within the technology industry, each focusing on a specific area of technology such as software, hardware, or telecommunications.

Exercise

Physical activities performed to maintain or improve health and fitness.