Examlex
Why should a marketer try to measure the success of a communications effort?
Corporate PR
The practice of managing and disseminating information between an organization and the public to build a positive image and foster a strong relationship with the audience.
Digital Media
Digitally encoded content that can be transmitted over the internet or computer networks, covering a broad range of formats including video, audio, and web content.
Social Media
Online platforms allowing users to produce and distribute content, or engage in social networking activities.
PR Return
Public Relations Return, or PR Return, measures the outcomes and effects of PR activities in terms of visibility, public perception, and value generated for an organization.
Q23: American Airlines just reduced its fares for
Q36: Retailers in expensive resort areas often find
Q50: You see an advertisement for an internship
Q60: Bertone's Office Supplies has decided to branch
Q60: _ power is based on getting a
Q70: Florida Heat Pump Manufacturing Company is offering
Q80: One of the benefits of value-driven marketing
Q125: How does a retail distribution center supporting
Q133: After using market research to identify the
Q137: The observation that consumers are generally more