After Using Market Research to Identify the Target Audience for His

question 139

Multiple Choice

After using market research to identify the target audience for his advertising campaign,Jorge will next use this information to

• A) develop creative advertising copy.
• B) assess the potential effectiveness of his ad campaign.
• C) buy advertising time.
• D) set explicit and measurable objectives for the campaign.
• E) develop PSAs for distribution in lieu of advertising.

---

Definitions:

Lesser Request

A smaller or less significant appeal or petition compared to others.

Comply

To act according to a request, command, or a set of rules.

Deindividuation

A psychological state where an individual in a group loses self-awareness and feels less responsible for their actions, often leading to uninhibited behavior.

Anonymous

Describes actions or statements made without revealing one's identity.