The Potential Benefits of Brand Extension Do Not Include

question 143

Multiple Choice

The potential benefits of brand extension do not include

• A) allowing the perception of a brand with a quality image to be carried over to the new product.
• B) lowering marketing costs.
• C) boosting sales of the core brand.
• D) spending less on creating brand awareness and associations.
• E) eliminating competition.

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Definitions:

Unemployed

Refers to individuals who are without a job but are actively seeking work.

Contraction

The downturn of the business cycle, when real GDP is declining.

Recovery Phase

A period within the economic cycle where activity rebounds following a recession, characterized by increasing GDP, employment, and investment.

Expansion

In economics, expansion refers to a phase of the business cycle where the economy grows and output increases, often characterized by rising employment and income.