__________ Occurs When the Brand Extension Adversely Affects Consumer Perceptions

question 5

Multiple Choice

__________ occurs when the brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

• A) Corporate branding
• B) Brand extraction
• C) Brand collusion
• D) Brand personality destruction
• E) Brand dilution

---

Definitions:

Tay-Sachs Allele

An allele that causes Tay-Sachs disease, a genetic disorder that results in the destruction of nerve cells in the brain and spinal cord, leading to early childhood death.

Ashkenazi Jews

A Jewish ethnic group that has its origins in the medieval Jewish communities of the Rhineland in Western Germany.

Urban Interdependence

The mutual reliance between urban areas, where cities are dependent on each other for resources, economic opportunities, and services.

Warfare

Engaging in or the activities involved in war or conflict.