Which of the Following Brand Strategies Is Being Used When

question 149

Multiple Choice

Which of the following brand strategies is being used when the local ice cream shop decides to add a new flavor to its menu?

• A) a line extension
• B) a brand extension
• C) a copycat brand
• D) a premium brand
• E) a multi-brand

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Definitions:

Larynx

A part of the throat involved in breathing, producing sound, and protecting the trachea against food aspiration.

Voice Box

Also known as the larynx, it is an organ in the throat involved in breathing, producing sound, and protecting the trachea against food aspiration.

Bronchial Epithelium

The layer of cells lining the airways of the lungs, involved in lung defense mechanisms.

Bronchitis

An inflammation of the bronchi (large and medium-sized airways) in the lungs that causes coughing and breathing difficulties.