Which of the Following Is Not One of the Guidelines

question 18

Multiple Choice

Which of the following is not one of the guidelines for developing a marketing research questionnaire?

• A) The layout should be professional and easy to follow.
• B) Questions should address only one issue at a time.
• C) Questions should be sequenced appropriately.
• D) Questions should use vocabulary respondents are familiar with.
• E) Sensitive questions should be asked first.

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Definitions:

AVC

Average Variable Cost, the total variable cost divided by the quantity of output produced.

AFC

Average fixed cost, or the total fixed costs divided by the quantity of output produced, indicating how fixed costs per unit change with production levels.

MC

The additional cost incurred for producing one more unit of a good or service; it's synonymous with marginal cost.

Marginal Cost

is defined as the increase in total production cost that arises from producing an additional unit of a good or service.